Building Tomorrow / RBS

The brief

A brand-aligned film to motivate and engage RBS people internally about the 'Building Tomorrow' initiative, and to build confidence externally about a forward-looking brand with many departments working together to help clients achieve their goals.

The solution

We decided to tell a fictional account of one client's story, and how RBS supported him over many years in his journey to achieve his dreams, highlighting strong client relationships and successful inter-departmental collaboration.

Production included concept, scripting, casting, shoot, post production, and post production effects. Due to a tight delivery deadline, editing began after the first day of shooting, and continued through the shoot, finishing 2 weeks after shoot completion.

Pre-production (including client feedback) - 8 weeks
Shoot - 1 day studio, 5 days location
Edit - 3 weeks (including 1 week during shoot)

Budget bracket - over £100k

Awards
Houston International Film Festival - Platinum Award for Corporate Communications

Awards

Worldfest Houston International -2013 - Platinum Award - Corporate Communications