5 Steps To MySite / KPMG
Produce an internal communications DVD to encourage employees and Partners worldwide to use the internal online people directory and bushiness networking tool - MySite. The DVD to be part of an international awareness campaign, and subtitled in 5 languages.
The use of comedy was a refreshing and engaging means of communicating the messages. The format of a series of sketches with common characters could be viewed together as one story, but also worked well for viewing as independent shorter clips.
US International Film & Video Festival - Creative Excellence - Employee Communication